![]() ![]() Many dealers already have robust online parts selling capability, but many do not. Generally speaking, dealers are not happy as they will likely lose some parts business consumers already expressing a desire to buy parts online will forego the locate-a-dealer option. In fact, it is our plan to use this selling tool to increase brand awareness thereby driving more footsteps into our dealerships.” ![]() “On each page of the online shopping module, a dealer locator is prominently displayed. “ Briggs & Stratton continues to make every effort to drive consumers into its dealers’ brick and mortar stores,” says Blewett. The dealer locator search function will assure that consumers understand that they have a local dealer for all of their parts and service needs, the memo states. Select parts will be available on both the Snapper and Simplicity websites starting July 17, 2013.Īccording to a memo to dealers from a Briggs representative, each website will provide the opportunity for consumers to find their nearest dealer, along with an online option to purchase OEM parts. “ Briggs & Stratton wants to assure that its consumers who prefer to shop online have access to original branded equipment parts for their Simplicity and Snapper products,” says Troy Blewett, director of dealer channel marketing for Briggs & Stratton. Briggs is citing increased demand from some consumers to shop for parts online, as opposed to the more traditional visit to an independently owned servicing dealership. UPDATED - Briggs & Stratton's Snapper and Simplicity brands will begin selling certain lawnmower parts online to consumers. ![]()
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